Evolving Fashion

Redesigning the e-commerce experience for Michael Kors.

mk-bg

Challenge

There were many things to solve with a new website redesign. Desktop and mobile websites were two completely separate entities managed through legacy systems. Styles were layered on top through years of one-off updates. The discovery of products was nonexistent with a severely linear path of purchasing.

Michael Kors needed a new look.

CLIENT
Michael Kors

AGENCY
SapientNitro

ROLE
UX Lead

My collaboration on a Michael Kors Project is shown on Misook Ji's Behance page.

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