Delivering Happiness

Launching Walmart's newest membership program, Walmart+

Challenge

Walmart was getting ready to launch its first membership program and needed help to create their owned media properties. Over the course of eight months, collaborated alongside the team at Walmart, managing their agency-side creatives to successfully launch their new game-changing Walmart+ membership program to the world.

CLIENT
Walmart

AGENCY
Razorfish

ROLE
Creative Director

Launch Website

W+ Microsite

In the beginning of the project, many of the benefits were not yet finalized. We quickly realized the importance of a scalable system to ensure we could accommodate as few as a couple of benefits, to a website that could house hundreds of benefits that sits within Walmart+.

Atomic approach

Each page was built with scalability in mind, rooted in purposeful, reuseable components. Many of these components are found on many other pages to ensure continuity and

Developing across multiple platforms

The website was built upon a responsive framework for desktop and mobile web, and adapted to be accessible for Walmart's native Android and Apple app.