Redesigning the AARP account management portal for members to manage their accounts quickly and efficiently. Robust account management tools with a streamlined interface to provide members with the most relevant content first.
Assess the current user journey and design a simplified account management experience.
Create a design that is accessible for AARP customers and ADA guidelines.
Developed user journeys for user segments based on whether they were a member and if they were registered with AARP.org. This journey helped to map out the number of pages and where customized or generic messages would appear before the user arrives to their account dashboard.
The layout was designed with mobile considerations on top-of-mind. Complex menu elements, like internal tabbing, were designed into adaptive elements to maintain the simplicity of mobile browsing. Responsive stacking ensured that key elements stayed on the top of the templates.
After the UX reorganization exercise, the entire experience was simplified even more. Tabs were consolidated and content blocks were collapsed by default to keep the most important account details front and center.
All designs followed ADA AA guidelines to ensure that AARP customers would be able to access the account management dashboard, especially for those with vision impairment.
The dashboard features a dynamic card slot with stacks of actionable cards that provides helpful insights to the user to keep their account updated and get the most out of their AARP membership, including signing up for customized newsletter subscriptions.
As a part of increasing the visual engagement, designed a collection of badges for the dashboard to highlight user activity, including savings, recently played games, and points accrued.
Developed an onboarding flow that allowed users to quickly complete their account details and subscribe to email newsletters if they haven't done so already.