The Daily Legend.

Creating a digital concept for a blockbuster release.

Project | Hercules (2014) Campaign Concept

Client | Warner Brothers

Role | Lead Designer

Project Summary

The Daily Legend website captures the life of Thracian soldiers (in Hercules) as "immigrants" adapting to life in America. From Onion-like stories to live-updating feeds, fans will follow a fully immersive digital experience of Hercules in real time.

Social media content aggregator pulls news stories based on tagged hashtags, social velocity and keyword relevancy.

Hercules Landing Page

The Daily Legend

Media Ads

Social Media Content Aggregation

Key Deliverables

Strategy

Social Media Strategy · Concept

Design

Design Comps