Designing modular frameworks.

Crafting a modular responsive template library.

Project | Responsive Modular Website

Client | American Eagle Outfitters

Role | UX Lead · Prototype Track Lead

Launch Site

Project Summary

Skewing away from custom pages and designing a responsive website template to sit ontop of a CMS platform.

Aggregated 2 years of daily custom page designs and crafted a module library flexible enough to support even the most robust ideas.

To organize the various modules, we created a module filter library

Key Deliverables


Prototypes · Wireframes


Design Comps